The latest Oatmeal cartoon has been making the rounds of Twitter (largely thanks to John Gruber’s link). It makes two points about the problems of piracy exceptionally well.
The intentional point is that the content distributors often make it crazy-stupid hard for us to give them our money. Most of these industries have been frustratingly slow to adopt to the patterns of the modern consumer. News flash: we’re not heading to Blockbuster Video any more. Well, actually, yes, we are. But only because the Blockbuster went out of business and a Panera Bread is now leasing that space. We’ll probably get a Bacon Turkey Bravo for lunch and then watch some Netflix via the restaurant’s free WiFi while we eat.
Consumers couldn’t make their desires any more clear. We’ve got money to spend on TV and movies, but now we’re looking for it on iTunes and Netflix and through all other kinds of network-connected devices. If a distributor shows up in any of those places with a product we want, we’ll buy it.
[Added to clarify: and if they don’t show up in those places, they’re making torrenting that much more attractive. They’re just feeding the monster they’re trying to fight. That’s crystal-clear.
Remember the mistakes that the comic book industry made. Digital distribution made no sense to Marvel and DC, so they never really committed to it. Fine, but reading a comic book on a phone or a laptop made perfect sense to their audience, and they’re the people with the money. In the absence of a legal means of digital comics distribution, an illegal infrastructure of file standards, consumption tools, and distribution systems developed and flourished.]
The Oatmeal made an unintentional point that was just as important as the first, however:
The single least-attractive attribute of many of the people who download content illegally is their smug sense of entitlement.
Here’s my conversation with a hypothetical person who wants to check out “Game Of Thrones.” Not with Matthew Inman, author of The Oatmeal, I hasten to say. Just a conglomeration of the species of torrenters as a whole.
You want to see what the hubbub around “Game Of Thrones” is about? Cool. The show is produced by HBO and it’s available exclusively on that channel. It’s a premium channel and any cable provider can sell you a monthly subscription.
HBO’s awesome. They have a streaming app that will allow you to watch pretty much any original series or movie that they still have the rights to (including “Thrones”) and it works with almost everything that can play streaming video. HBO doesn’t even charge for the app or for the extra access.
You say you don’t want to subscribe to HBO, or even cable?
Ah. Well, no worries. The show will be released on DVD and Blu-ray later in the year.
You’re not into physical media? I’m with you. It’ll be on iTunes soon. See? The store page lists the release date. March 6. You can circle it on the calendar and everything.
You’re still frowning. What’s wrong, Scrumpkin?
Oh. You want it right now.
But — umm — the release date is only, like, two or three weeks away. Just hang on a bit. You’ll be fine.
Yes, I heard you (please, sir, there’s really no need to shout). I understand that you want it (and I hope I’m not misquoting you) right the ****ity-**** NOWWWWWWWW. But you can’t have it now. You can have it on March 6. It isn’t even as far away as you think. Remember? February is the super-short month?
You’re already torrenting it, aren’t you?
Annnnd now you’re also calling me a d*** because I expected you to wait two weeks, and you’re claiming that you’re “forced” to torrent it because the video industry is bunch of turds. How charming.
If you avoid purchasing the media in some form, however…you’re just Johnny No Wanna Pay. Simple as that. Get off your high horse and don’t even try that “I’m making a stand and sending a message to content producers” stuff. It’s bunkum.
I’m reminded of a Louis CK joke. I’m going to clean up a little because I’m not Louis CK and this isn’t a live comedy stage. It really wouldn’t come across the same way otherwise.
“I’m totally opposed to stealing an Xbox. Unless Microsoft sets a price for them that I don’t want to pay, or there’s a new model in a warehouse somewhere and it won’t ship to stores for another few weeks. Because what else am I going to do? Not have that Xbox? That’s no solution!”
The world does not OWE you Season 1 of “Game Of Thrones” in the form you want it at the moment you want it at the price you want to pay for it. If it’s not available under 100% your terms, you have the free-and-clear option of not having it.
I sometimes wonder if this simple, grown-up fact gets ignored during all of these discussions about digital distribution.
It was still a funny strip, though.