Blogo first flight

Warning: a “First Flight” is an ongoing log of my impressions and experiences during my first and VERY first launch of a new app. You are reading exactly what I’m thinking when I’m thinking it, during my first ten or twenty minutes of hands-on experience with the thing.

I do think it’s valuable to document these things. True, true: you can’t possibly reach any conclusions about the nature of an app in the first fifteen minutes. But the joys and frustrations you experience right off the bat can be illustrative.

So: DO NOT refer to this as a review; DO NOT lambaste me for judging an app based on a quick launch; DO NOT point out that if I’d bothered to check the Help menu I’d have discovered that I could have fixed everything with a Command-Option-Shift-G.

Because the proper response to such a complaint can only me my pinching your nose tightly between my index and ring fingers and then slapping my other fist down my forearm so hard that the sound effects guy dubs an old-timey car horn sound onto the soundtrack.

You Have Been Warned.

Yes, fellow Friends of Liberty…I’m testing out another editor. Blogo is obviously a far less-ambitious app than ecto or MarsEdit, but it definitely has a certain charm:

…And man alive, the image embedding works more or less precisely the way I’d like it to. Drag a file into the image well (or use a menu), it lets me resize it and lets me establish the resized version as a link to the full-fized thingy. Click a button and it’s in there. Niiiiiice.

It might be a little too flashy for its own good. I was surprised to find that the big “Edit” button at the top there opens up a drawer containing previous blog posts, and offers a chance to edit them. In this context, “Edit” would seem to say “Edit this post you’ve got in front of you right now.”

But Blogo appears to be a sterling example of minimalist UI. The text field under the editing box is for adding category tags. “Jeez, it doesn’t give me a list of previous categoried to choose from?” I groused.

Aha! But it uses tagging. I tap y-e…and it auto-completed “Yellowtext” from my previous blog posts. Niiiiiice.

Blogo has made a fabulous first impression. It looks like it was created by someone who took too many Cocoa programming classes who then had a boozy one-nighter with someone who took too many Web 2.0 design classes.

For all that, Bloggo has the trendy feature of the day: a “full screen” editing mode that leaves you looking at a single text edit box and a six-button palette and nothin’ else:

Hmm. I don’t know how this happened, but it inserted the photo at the top of the post instead of at the insert point. Maybe it’s because I deliberately used the “Place Image…” command from the “Post” menu instead of using the image well.

Let’s try it again. Same menu:

Yup, that’s a definite bug. But the good news is that they’re letting the OS do the heavy lifting. That photo was originally a .DNG file; I assume it’ll be converted to a JPEG when it’s uploaded. Let’s cross our fingers and see.

…Of course, I had to leave full-screen mode to insert that picture. And when I did, it apparently returned me to where the insert point was before I went full-screen. Had to scroll down to where I wanted the picture to go; they need to fix that.

Let’s see how well it handles one of those YouTube things:


The fantastic news is that when you paste in the usual block of markup from YouTube, Blogo is smart enough to think “Ah! YouTube embed! Yes, my developer happens to live in a world in which these are a popular element in blog postings and so I will treat this as a special movie graphic.”

Good. But I don’t seem to be able to select it and center it. It seems to want to “float” to the left of the next paragraph. I would expect there to be a “center” command somewhere in the button palette or in the menus, but there’s none to be found.

I do find that if I grab it and move it to the center on my own, Blogo understands what I’m getting at. That’s very smart behavior (why doesn’t every app understand this?) but still, wish there were an explicit “center this sumbitch” command.

For that matter…how do I center text?

Can I just grab this graf and move it to the center? Let’s try that.

Nnnnope. This appears to be an app that hates centered text with a passion.

Also an app that doesn’t understand blockquotes or custom styles. Pity, that. What version is this? Okay, hopefully there’s more stuff coming.

All in all, a great first impression. Blogo (which also needs another “g” in the name, incidentally) seems to get all of the compulsories right. It does need to acquire a few basic features.

(Seriously, dude: no centering?)

And oddly enough, if the right UI designer were to take this exact same window and this exact same collection of buttons, and just slid them around into a different configuration — and made the buttons prettier, & junk — it’d be one of those simple things that makes the app stronger.

There also appear to be a handful of subtle bugs. It keeps adding a bare line under a certain image in this post. And even though the YouTube video appears to be centered here in the editing window, it’s right-justified in the preview.

Oh, did I not mention the preview mode? It previews the blog post as it will appear in your current blog template. Viz:


Of course, the ideal is probably for a blogging app to be so reliable that you’d never need to preview something before posting. But it’s a nice feature anyway.

I’m adding Blogo to the rotation of blogging tools. I think the most effective way to determine a winner is to keep all three (four…five) in the Dock and find out which one I gravitate to.

Manually edited to comment about how well the posting landed on the blog:

Hmm. Give it a C instead of an “A.” Blogo did not, convert the .DNG image. In fact, the presence of that image caused Blogo to fail to post this at all. Seems like it’d be a simple thing for Blogo to check on its own; wonder why it doesn’t?

Secondly, it didn’t actually center anything properly. Bad, bad, bad. It looked OK in the preview but the preview didn’t match reality…thus rendering the whole preview mode less than useful.

And dangit, when you click on the pictures it just opens the same 400-pixel wide image in a new window. I thought the UI made it clear that these things would be linked to full-sized images. So it’s either a UI failure or it’s an application failure.

Finally, the code it generated is a bloody mess. It might parse fine, but I think these apps should generate clean code that’s easy for a human to read and edit if need be.

Heartbreaking. My enthusiasm for Blogo has dropped way down. If you click “Post” and part of you is certain that you’re going to have to go back in and fix something…that sort of removes Blogo from consideration as a “real” day-to-day blogging tool. Hopefully it’s a simple case of 1.0-itis that’ll be fixed as the app matures.

11 thoughts on “Blogo first flight

  1. Adam Teece

    Looks like a very promising app if they can fix the bugs. I have been trying to find a good blog editing program that was simple at the same time. For now I just use ScribeFire, but I can’t do much with images in it. If Blogo can learn to convert images and resize them, and improve it’s text formatting as well as the code output I will definitely be getting it. Thanks for the review.

  2. Dave M.

    I had some serious problems with editing existing posts. It didn’t format the text in it’s edit box at all the way they are stored on the blog.

    Also, there is no list of categories. The preview window, although it’s cool that it can generate a preview template, is pretty slow at displaying it’s preview. MarsEdit does a much better job at previewing the post. Sure, you have to create the template yourself, but that is only necessary once.

    Had a crashing bug while testing it that lost my test post. I was attempting to work with an image.

    I’m sticking with MarsEdit for now. :)

  3. OwlBoy

    When you were playing with it and being secretive about what it was I went looking for more Blogging apps on the Mac and found this one too.

    I agree with the C rating, its a bit weird. And clunky in my opinion.

  4. Benjamin Jackson

    Hi Andy,

    First off, I want you to know that we’re thrilled to hear that you’re using Blogo (and embarrassed at the hiccups you’ve experienced). We appreciate you taking the time to put Blogo through its paces.

    To address your concerns… yes, the bugs you cite (as well as those in the first two comments) are known issues. Yes, Blogo is at This is a bugfix release, and we’re still working out the bugs. We’re working on a difficult problem, and evolving WebKit’s text editing from a textbook example into what’s necessary for a usable, fully-featured weblog editor is less than trivial. That notwithstanding, improving the editor is one of our top priorities at the moment.

    As for the tag soup in the markup… unfortunately certain blogging platforms (Blogger in particular) require inline styles to ensure the integrity of the layout. We understand that this is a serious problem for many bloggers, and are working on finding a solution which will work well with all systems while preserving both the layout and clean markup.

    We are also working on blockquotes, list styles and paragraph alignment. Implementing these has been made much more difficult by the non-standard way WebKit handles the markup (hint: lots of Apple-style-span tags).

    Thanks again for taking the time to test Blogo and for sharing the experience with your readers. We’re confident that Blogo will continue to evolve into a stable, mature blogging client, and hope that this flight will be the first of many to come.

  5. Jes

    so I read what was in red and skipped to Nathan & the fabulous Ms. Chenoweth. Oh that was wonderful! A rub down by an older man doesn’t help when you’re in love, believe me.

    happy testing!

  6. Pingback: Good Review of Blogo | sun

  7. Ben

    Forgive me if you’ve covered this, but have you played with WriteRoom? Sure you can do similar stuff with a terminal and Vim or emacs, but this is nice and neat and very clean. :)

  8. Ben

    Am I the only blogger who likes to have an entire directory of entries off-line as well as on? If MarsEdit did that, I’d be onto it like a shot. If Blogo did that, it would be on my list. And if I could get Ecto3 to deal with technorati tags in a way that didn’t look as if they were being spat randomly over the page, I’d upgrade to that. Ecto2 for me… (literally) thousands of posts safe in the database… dreading the day I upgrade the MacOS a step too far and it’s no longer supported.

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