It’s the hip new PR trend of 2017! I present to you “Fake News”: the miraculous magic wand that can make any inconvenient or embarrassing public revelation disappear in a flash!
Yeah. Bad trend. I hope I’m not just being optimistic when I observe that it only seems to work on people who just want something to stick in their earholes before they clap their hands tightly to the sides of their heads and start humming loudly. To everyone else, it comes across as an act of eye-rolling desperation.
That’s not to say that “fake news” (let’s define it as “clearly non-newsworthy reporting, crafted in the service of impact and manipulation rather than actual journalism”) doesn’t exist. But the more powerful and influential you become, the less entitled you are to use “fake news” as a two-syllable dismissal of reporting. Continue reading