“Fake News”

It’s the hip new PR trend of 2017! I present to you “Fake News”: the miraculous magic wand that can make any inconvenient or embarrassing public revelation disappear in a flash! Yeah. Bad trend. I hope I’m not just being optimistic when I observe that it only seems to work on people who just want something…

What I’m Expecting From Apple’s iPhone 4 Press Conference Today

At this point, It almost seems like a bad made-for-TV-movie. “Not Without My Bumper Case: The iPhone 4 Story” began with leaked photos and tales of a drunk engineer leaving a secret prototype in a bar. And after months of twists and turns (including a boffo scene where a SWAT team broke down a door)…

Postscript to The Ghoulish Press Release

And now Billy Mays is dead. Hours later, I received, yes, a press release associated with what we can legitimately call a tragedy. He was 50 years old and seemingly in good health, and leaves behind a wife and kids. But this press release wasn’t opportunistic at all: it’s from an agency representing the CEO…