Tag Archives: kashi

Testing, testing…not much to see here.

Kitchen counter with a pizzelle maker and fresh-cooked cookies.

I seem to make pizzelles every time I have a half-dozen eggs that need to be used before their expiration date.

Here’s where my workday gets bogged down. I’m preparing my review of Flipboard, the iPad news/Twitter/Facebook/magazine app which has caused much excitement since its release a few days ago. I’ve seen the next “Billboard” rankings and I can now announce that Flipboard has knocked “Come On Eileen” by Dexy’s Midnight Runners from its #1 position after six weeks at the top of the chart.

“But does the app follow every embedded link in the designated Twitter stream,” I wondered, “or just a few specifically-supported kinds?”

I’m in communication with Flipboard Central but as I prepared to ask that very question via email I thought “…Or I could just post a series of tweets with various kinds of links to the same page, and see what happens.”

(Or, I could do both.)

Thus requiring A Page Wot To Link To, and thus Content For That Page Wot I’m Linking To.

Viz: this.

Sorry to have troubled you. There really wasn’t much to this post, was there? Hang on, perhaps a bit of snark will make this whole enterprise worthwhile?

Box of Kashi "Good Friends" cereal. Two women are smiling on the box, looking very phony.

Your box of seething hate.

This was so ghastly that I had to take a photo. Kashi: this is 2010, not 1947. We all know that your company image is just a marketing angle. I see a box like this and I picture an alcoholic marketing executive barking at his team.

“The fiber cereal…the name ‘Two Friends’ got the best response with the focus group. Put two faces, you know, friends, on the front of the box. What? No, not guys, you ****ing moron!!! Broads. If it’s two guys people will think it’s a gay cereal or something. And make ’em different races. The hippies will eat that s*** up. I don’t give a **** which race. Whatever. Just make sure one of them’s white. But I want to see the polaroids first to make sure you idiots don’t go ****ing crazy and use a fat chick or something.”

I mean, honestly. You can air as many commercials you want with chirpy, enthusiastic Kashi Food Researchers traveling far and wide and respecting local cultures and it just reinforces the image of a company run by men who keep trying to see if they can get the company to sponsor a Kashi Spokesmodel Bikini Team.

(Not for promotional purposes. Just for the office.)

Advertisers hope that their ad will cause me to make an irrational, emotion-driven purchasing decision. But every single time they succeed, my decision is “never give this company any of my business.”