11:03 — gb will be $4.99 on march 11.
Welcome back steve.
Recaps, and introduces a new video.
(Healthwatchers: Steve still looks fine, his voice is solid at the end if thie event.)
“technolog isn’t enough (that’s in Apple’s DNA) we are the intersection of technology and liberal arts.”
“these are post-pc devices that need to be even easier to use than a pc, even more intitive. The hardware and applications need to intertwine in an even more seamless way than on e pc. We think were on the right track.”
“we stand a pretty good chance of being competitive in this market.”
Tradition: he asks everyone who worked on iPad to stand p for a round of applause. They get it.
Also thanks everyone’s families. “because they support us and let us do what we do.”
Thanks and try the hands on area,
10:55 — keyboard has multiple very good modes, including a Hammond b3. Console turns into the controls you’d see on a real b3.
Drum kit is also veloci sensitive. And ig knows where you’re hitting the cymbal and drumhead…makes different sounds depending on where you hit and how hard,
Guitar amp. You can plug a guitar straight in. But also includes a “smart instrument” for guitars, keyboards, bass, drums…let’s people play who can’t play,
(let’s call it American idol mode)
Guitar: just tap on a chord and strum. Or you can tap individual strings, or even dampen strings,
Many smart instruments have an auto play dial. Tao a c chord and it’ll fingerpick that chord. “its like musical training wheels.”
You can record from these intruments to GarageBand, just ap on the record button and youre adding a new track,
Looks like lots of fun. Again i say: this is a big “screw you” to every Google tablet. Nothing made by anybody else can provide this kind of demo, or look THIS cool to consumers.
Track editing looks very much like it does in the desktop. Can edit up to 8 tracks, control the mix levels, cut in and out.
“back when the Beatles recorded sergeant pepper, they only had 4 tracks on a machine the size of a washing machine.”
It’s all swiping and pinching and tapping. It’s also a great demo of how a great iPad app should function.
can export an AAC file right from the app. Can put it ib the iPad itunes library where it’ll be imported like any other new music, or export it as a gb file the usual way.
10:49 — can share directly to YouTube, me, facebook, even CNN and others,
New front facing camera is dead-center in frame, by the way.
Steve returns to the stage.
“it’s awesome. It blows my mind!”
iMovie is $4.99 on the app store, march 11.
Garage Band for iOS. Tuch instruments (piano, organ, guitars, drums, bass)
Amos and effects, 8-track recording, AAC export, can also work with e desktop GarageBand,
Xander Soren (director of music marketing) gives demo.
(IMovie and garage band are a big middle finger to every others tablet on the market. Message “Your so-called ‘tablet’ can’t do anything even marginally as powerful, dynamic, and difficult and cool as this. Screw y’all!!!”)
Keyboard is even velocity sensitive: ioad can tell how much it’s rattling thanks to the accelerometer. Hit it hard, and the keys sound like. Oure. Hitting them hard.
10:45 — precision editing (can cut down to the right frame, it looks like). You can use themes and transitions.
Audio: you see audio waveforms for all of your cli OS (great for precise editing of video) yu can change volume level, add sound effects (over 50 effects included).
Audio clips can overlap…just drag to where you want audio to overlay on other 3 audio tracks. Can also add a voice over right on thhe ipad,
3 new themes for a total of 8.
Does face detection on stills. Ken burns effect keeps faces in frame,
10:42 — two new apps (“we feel that by doing our own apps, we set the bar for independent developers”)
iMovie for iPad. Precision editor, multitrack audio recording, new themes, airplay to AppleTV, share videos in HD.
Universal app…will also work on iPhone 4.
Randy ubillos shows off a demo (chief architect, video apps)
Opens with a view of an old timey theater showing your projects.
It really does look like the desktop iMovie. Makes me want to identify last year’s iMovie as the first example of Apple desktop being influenced by iOS ideas. The demo really does make video editing look like it’s fun.
10:39 — FaceTime, of course. Can video chat between anything and anything (iPad iPhone desktop)
Points out how cool it is to do chat on such a big device. I can definitely see that.
(aside: I am sitting one row away from someone with unfortunate lower-gi disorders. The things i do for you people)
iOS is a free download on March 11.
10:34 — Airplay can now use photo transitions if viewing photos. And intent videos can now also airplay video as well as video.
Now there’s a preference for the ipad switch: use it for mute or for orientation lock. (damn right, this should have been the way it worked from day one)
Personal hotspot feature has been enabled for the iPhone 4 (not for the iPad).
New software for the new cameras:
Photobooth on the iPad, live demo.
Nice demo: shows 9 live video views each one with a live preview of a different video effect. Not a single frame drops…man, thats fast graphics.
Video makes this look very slick, commercial just puts the cover off and on, “it reminds me of a pixar short.” says steve.
Magnets in the iPad itself and the cover, available in 10 different colors. $39 for poly, $69 for leather.
New release of iOS: iOS 3. Scott Forestal takes us through.
iTunes home sharing. Can wirelessly stream library right from computer to iPad.
10:26 — ships March 11 in the US.
Two new accessories:
HDMI out…he called out that this is for teachers. Includes mirrored video out! Yay. Up to 1080p. Works with all apps. Supports rotation. No setup or configuration, can rven charge while using (has HDMi anqd dock connector. Just $39.
“something that’s even going to be more popular” — “Smart covers.”
“we made his beautiful iPad design, andq covered it with a case, adds thickness, blocks stuff.
We designed the case alongside e produce. It isnt a case, it’s a cover. It bends around like the covef of s book,
Automatically wakeqs the iPad when you open it, automatically sleeps when you close it. Can fold into an easel Or typingq easel.
Has magnets that grab ipad and auto aligns itself. Microtones linings.
Polyurethane or leather.
(looks very nice…like it’s hard-mounted.)
10:22 — also lighter by .2 ounces.
Available in black and white… “white eill be available from DAY ONE,” he said, to laughter and applause.
Available on both AT&T and Verizon from day one.
“something’s got to give” after all of these improvements. But no: engineers say it gets the same 10 hour battery life, despite hotter processor, new hardware, thinner and lighter.
Steve pointedly compares this new iPad to all of the new Google tabs: thicker, heavier, less battery.
We also presented he price: “same prices across the board,” also note in table: max storage is still 64 gig.
“we have only one model thats more expensive than $799” (the price of the Xoom).
“we think 2011 will be the year of iPad 2”
10:20 — “2011: the year of the copycats.” most of these aren’t even catching up with the firs iPad.
What can we improve?
A completely need design. It’s dramatically faster. A5 CPu. Dial core processors, up to twice as fast ad the a4.
Geine all out on graphics performance: up to 9x faster.
Same low power, don’t want to give up battery life.
“first dual core tablet to ship. In volume.” (what about Xoom?)
Video cameras: bac and front,
One of the most startling things about thhe iPad 2 is that it’s dramatically thinner.” 33% thinner: 8.8 mm instead of 13.4.
“actually thinner than the iPhone 4”
“it feels totally different.”
10:11 — Video of “the year of the iPad.” steve stands just offstage.
10:09. — 65,000 apps optimized or made for iPad.
User interface, large canvas, more resources, he cites as reasons for ipad’s success.
“Android has at most…100 tablet apps.”
10:05 — “I didnt want to miss this.”
users have download 100m books in less than a year. And Random house is joining the catalogue.
Just crossed 200 million accounts on the iTunes stores. “Likely the most accounts with credit cards on the Internet.”
“We recently paid out over 2 billion dollars to developers.” yes, let’s flex muscles and explain why publishers and developers aren’t going to leave Apple iTunes marketplace, like, ever.
Just shipped 100m th iPhone.
IPad: “our third post-pc blockbuster product” after iPod, iPhone.
“most of our revenue comes from thee post-pc products.”
Sold 15 million in 2010, more than every tablet pc ever sold, generated 9.5 billion in revenue in just 9 months.
“Competitors were flummoxed!”
10:03 — Steve himself takes the stage, to standing ovation. Looks pretty good!
9:59 — Any second now. “Last call” announcement, please turn all devices to Silent.
Typing on ipad held in my hands, with virtual keyboard. just can’t find a comfortable angle on the Bluetooth keyboard in my lap. Have a snazzy seat with plenty of room and a power strip, though.
9:55 — Now seated, and ready to roll. 6tasteful Beatles music is now ping in, soothing us all. lending credence to the rumors that the Beatles catalogue arrived on the iTunes store late last year.
9:36 — Hooray! My (loaner) T-Mobile 4G works here. Hope to fight against…
Line moving! Doors open!
9:23 — I have eaten a free scone. Now in a big group in the lobby waiting to get in. Trying hard to at best, retain some personal space and at worst, at least get a marriage proposal.
See, I don’t have any fancy-schmancy live coverage app here on my iPad. Instead, I simply paste in the correct CSS code form and then fill it in as necessary.
It’s possible that this might not go well.
I also need to write and post as I listen to what’s going on.
This, too, might not go well.
But it’s worthwhile for me to set everything up here in the hotel room before I hit the mean streets of Slightly South of Market.
Push the button, Frank…