Tag Archives: Comicraft

The Comicraft Font Sale

Happy New Year to all. Take some time to make a list of every good, healthy, positive, and/or admirable thing you did today. And then take some time to reflect on the fact that you’ve maintained an unbroken streak of doing all of those things every day all year so far. Good for you!

I’ve posted to my blog every day this year!

I’ve taken and posted a photo every day!

I’ve washed a dish!

But I haven’t shaved yet. I’ve given it some thought and concluded that doing so would set up some unreasonable expectations for Wednesday.

Today is Comicraft’s annual New Year’s Day Font Sale. It’s not accurately named. As usual, they cut the price of each of their fonts down (to $20.19) early last night, and if they keep to form, the sale will continue well into January 2.

That doesn’t mean you should dilly-dally! If you put it off and miss it, that’ll be a damned shame for you and for anybody who sees your presentations or labels or business cards or your passive-aggressive signs in the office common breakroom about “the right way” to put the carafe back on the coffee maker.

Tips:

  • Check to see if the font you’re about to buy has both upper- and lower-case letters. Some are upper-case only. They’re still fab, but the font might not suit your purpose.
  • Also check to see if a font comes in several thicknesses and not just Bold and Italic. These are hugely useful, particularly when you combine several thicknesses on one page.
  • Each of these fonts is the same price. You might as well buy the “International” version (with bonus characters & symbols), which usually costs ten bucks more.
  • Don’t use the “guest” mode when checking out and paying. If you create an account, you can re-download any of your purchases at any time. Last night I looked for Comicraft fonts that were missing from my MacBook and retrieved ones that I’d bought almost ten years ago.

Which fonts should you start with?

Beats me. I mean, why are you buying these things? The Comicraft sale pays off most bigly when you’ve identified a specific need. I bought one or two this year with a website redesign and a new business card in mind, for instance.

If this is your first crack at a font catalogue — specifically this one — some broad categories might help you find useful stuff:

  • Comicraft made its reputation on its professional handlettered-style comic book fonts. It seems a shame not to add one to your library. Comicrazy is my favorite, but they’ve got loads of styles and each one has its unique strength. Monologous emulates the lettering of classic comics from the Sixties through the Eighties. And yes, I’ve spent way more time writing new and frequently inappropriate dialogue for old Fantastic Four comics than I care to admit.
  • Get a font explicitly for making signs. Sign Language is an obvious pick. Dash Decent is one of the all-stars in my Fonts menu. It’s my go-to when I need a sign for a bulletin board or a label for a utility drawer.
  • Get a font for that kind of lettering that just plain can’t be faked. When you want dramatic, swoopy letters, you need either Spills or you need to come up with another idea. Invitations for a Harry Potter, Lord Of The Rings or Game Of Thrones-themed party require Spellcaster. And: your heart was in the right place when you used Helvetica Bold for the sound effect overlays in your kid’s hockey team’s season-recap video, but it looked totally lame. For Batman-style text, go straight to Biff Bam Boom.

But each of these fonts is just twenty dollars (and some change). You can afford to buy fonts just because you like them. It’s a great opportunity. You’re going to install these fonts and play with them for a day or two and then forget all about them by January 4. Until you’re making Halloween goodie bags for a classroom of kids. And then you remember that Altogether Ooky has been patiently waiting for this exact moment…

End the suckage of 2016 with fonts from the 2017 Comicraft sale!

If, at the end of “The Wizard Of Oz,” one of the three freaks who somehow blagged themselves onto Dorothy’s warrior quest asked the Wizard for “an ineffable and infallable sense of visual design,” he would have responded thusly:

“My lad, I have read catalogues, advertisements, book covers, movie posters, and product packaging. I have attended design conferences and watched endless keynotes from the best minds that ever escaped from Madison Avenue, who, when confronted for the first time with actual reality, could only speak in adverbs. Softly. Continue reading

The ComicBookFonts.com $20.11 Store-Wide Spectacular

You’re a big fan of hand-lettered fonts and display typefaces, right?

Really? You’re not?

Oh.

Damn, this is awkward. Someone told me you were. Look, I’ve already clicked the “Add New Post” button here so just play along, okay?

Well, then! I have terrific news for you: it’s time for the annual New Year’s Day sale at ComicBookFonts.com. If you’ve never heard of this outfit before, you just need to know two things:

1) When I say “They specialize in comic book fonts,” I don’t mean “…like Comic Sans.”

In fact, I mean “So completely unlike Comic Sans that it’s a wonder they don’t have a typeface called ‘Snas Cimoc’.” No, no no. These are true, professional digital handlettering fonts that appear in many of today’s best-selling comics.

2) The term “comic book fonts” also includes the kinds of snazzy display typefaces that you might see in a book’s logo or in its sound effects balloons. So don’t think that “handlettering” is all that ComicBookFonts sells.

Their annual sale is insane. To celebrate the New Year, everything in the whole catalogue is $20.11. That includes the font package that normally sells for $395 and the ones that usually go for $19. Can you blame me for RSVPing my regrets to Barack and Michelle on their New Year’s Eve bash? It’s all about priorities. I can beat the leader of the free world at Apples To Apples any day of the year. If I don’t get in on this sale, I’ll be kicking myself for the next 11 months.

I’ve bought loads of ComicBookFonts over the years. Here are my favorites, plucked straight from my MacBook’s font library:

Comicrazy:

This is the Star Prize of the sale: it’s their $395 super-professional lettering font. It has real weight…but even at small sizes, it remains readable.

Hedge Backwards:

Still a comic book font, but somehow looser and more casual than Comicrazy. It also has the advantage of being more affordable than Comicrazy, which is a rather critical factor the other 364 days out of the year.

Face Front:

Many of these lettering fonts tend to be very “square.” I use FaceFront when I want something whose proportions are a little narrower.

Monologous:

Monologous is a font with a secret. Take a look at the words “meeting” and “arrange” in the sample. Monologous is a font in which the upper-case keys and the lower-case keys produce different versions of the same capital letter. By making a few tweaks here and there, you can eliminate the duplication of forms that makes a digital handwriting font look less natural.

(Monologous isn’t the only font with this trick. Look at the font descriptions carefully.)

Letterbot:

Letterbot has been an MVP in my font collection ever since I bought it during my first New Year’s sale a few years ago. I love it. It looks hand-lettered while still evoking a digital-ish sensibility. And its legibility is absolutely bulletproof. I title videos with Letterbot because I know that even when the video’s been compressed for streaming and viewed on a tiny phone screen with a terrible connection, people will still be able to read the text.

Marian Churchland:

One of my favorite “utility” faces. When I need to fit a line of text, when I need a font that won’t distract from the main text, and when I simply want to create a functional label for something around the house, I turn to Marian. It also harmonizes with most of ComicBookFonts’ other typefaces. I often use it as a subtitle font for a line of title text set in Comicrazy.

Bryan Talbot Lower:

Bryan Talbot is my favorite “casual handwriting” font. If I wanted real scrawl, hell, I’d just scrawl it myself. This font wouldn’t look out of place in a schoolroom but it doesn’t look childish or cheap in the least.

Cheese And Crackers:

These fonts may be dirt-cheap but still: twenty bucks is twenty bucks. I try not to buy fonts that are so quirky that I’ll never use them. Cheese And Crackers was a gamble that paid off. It’s a fantastic choice for a title or a headline that needs to make a fast, big impression. It scales way, way up quite handily, to fill a whole page or a big screen in an auditorium.

It’s easy to imagine this font used for the title card in a 1960’s Rock Hudson comedy.

Belly Laugh:

Oh, man: will you ever use the hell out of this font. It’ll be your go-to for every sign you will ever create for every purpose. It could just as easily have been named “Yard Sale Saturday” or “Use Other Door” or “Do not put pathology lab samples in the breakroom fridge unless it’s on a plate.”

Spills:

Another all-star in my font library. It’s a bold but elegant script face that makes its presence known instead of standing meekly at the back of the room with the harpist and the swan ice sculpture. There’s just no way to “cheat” this effect when you need it.

Oh, I’ve bought lots and lots more fonts than just these. But these are the ones that I dip into regularly.

They’re so good, in fact, that they actually make my presentations more fun to prepare. My captions and bullet points don’t just sit there on the slide. I actually enjoy the slides as graphical objects. I don’t want to make the slides less pretty by putting in too much text or making the slide too complex. Result: I simplify what I’m saying and thus the actual message is clearer and sharper.

So those are your marching orders. Go on over to ComicBookFonts.com and commence to buyin’. Two final tips: buy the “international” versions of their fonts when available. These include all of the extra weirdo-foreign characters. Normally, ComicBookFonts charges a little extra for those expanded fonts.

Also, be aware that many of these fonts are upper case only. So look before you click. And don’t buy fonts when you’re still hung over from your New Year’s revels. How do you think they came up with the Houston Rockets logo?