The Comicraft Font Sale

Happy New Year to all. Take some time to make a list of every good, healthy, positive, and/or admirable thing you did today. And then take some time to reflect on the fact that you’ve maintained an unbroken streak of doing all of those things every day all year so far. Good for you!

I’ve posted to my blog every day this year!

I’ve taken and posted a photo every day!

I’ve washed a dish!

But I haven’t shaved yet. I’ve given it some thought and concluded that doing so would set up some unreasonable expectations for Wednesday.

Today is Comicraft’s annual New Year’s Day Font Sale. It’s not accurately named. As usual, they cut the price of each of their fonts down (to $20.19) early last night, and if they keep to form, the sale will continue well into January 2.

That doesn’t mean you should dilly-dally! If you put it off and miss it, that’ll be a damned shame for you and for anybody who sees your presentations or labels or business cards or your passive-aggressive signs in the office common breakroom about “the right way” to put the carafe back on the coffee maker.

Tips:

  • Check to see if the font you’re about to buy has both upper- and lower-case letters. Some are upper-case only. They’re still fab, but the font might not suit your purpose.
  • Also check to see if a font comes in several thicknesses and not just Bold and Italic. These are hugely useful, particularly when you combine several thicknesses on one page.
  • Each of these fonts is the same price. You might as well buy the “International” version (with bonus characters & symbols), which usually costs ten bucks more.
  • Don’t use the “guest” mode when checking out and paying. If you create an account, you can re-download any of your purchases at any time. Last night I looked for Comicraft fonts that were missing from my MacBook and retrieved ones that I’d bought almost ten years ago.

Which fonts should you start with?

Beats me. I mean, why are you buying these things? The Comicraft sale pays off most bigly when you’ve identified a specific need. I bought one or two this year with a website redesign and a new business card in mind, for instance.

If this is your first crack at a font catalogue — specifically this one — some broad categories might help you find useful stuff:

  • Comicraft made its reputation on its professional handlettered-style comic book fonts. It seems a shame not to add one to your library. Comicrazy is my favorite, but they’ve got loads of styles and each one has its unique strength. Monologous emulates the lettering of classic comics from the Sixties through the Eighties. And yes, I’ve spent way more time writing new and frequently inappropriate dialogue for old Fantastic Four comics than I care to admit.
  • Get a font explicitly for making signs. Sign Language is an obvious pick. Dash Decent is one of the all-stars in my Fonts menu. It’s my go-to when I need a sign for a bulletin board or a label for a utility drawer.
  • Get a font for that kind of lettering that just plain can’t be faked. When you want dramatic, swoopy letters, you need either Spills or you need to come up with another idea. Invitations for a Harry Potter, Lord Of The Rings or Game Of Thrones-themed party require Spellcaster. And: your heart was in the right place when you used Helvetica Bold for the sound effect overlays in your kid’s hockey team’s season-recap video, but it looked totally lame. For Batman-style text, go straight to Biff Bam Boom.

But each of these fonts is just twenty dollars (and some change). You can afford to buy fonts just because you like them. It’s a great opportunity. You’re going to install these fonts and play with them for a day or two and then forget all about them by January 4. Until you’re making Halloween goodie bags for a classroom of kids. And then you remember that Altogether Ooky has been patiently waiting for this exact moment…