Dear Adobe, Your iPad Apps are a Mess. — Medium

Dear Adobe, Your iPad Apps are a Mess. — Medium:

It’s now 2015. It’s time to take iOS seriously as a pro tool and do what you do best. Don’t give us 30 apps that each do one thing. Give us one app that does 30 things. We don’t need you to be Instagram. We need you to be Adobe.

(Via Medium.)

Brad Colbow addresses something that’s been bothering me, as well: why does Adobe have a jillion different iPad and iPhone apps, and almost none of them is a clear analogue to one of their desktop apps?

Microsoft’s been supporting iPads like gangbusters. Microsoft Word isn’t a feature-for-feature port of Word for Windows or Mac, but it’s definitely Word in both function and spirit. And! When a Microsoft Office user searches the app store for “Microsoft Word,” by golly, they find a Microsoft Word.

(Plus, their Office apps have been enthusiastically upgraded for iOS 9 and the iPad Pro. Writing in Word is a real joy. If I’d been on the fence about my Office365 sub, I’m not any more.)

Adobe Lightroom is the only Creative Cloud app that works that way. The iPad version is great. It’s almost fun to go through the hundreds of photos I took at a comic-con and pick out the dozens that are worthy of editing and posting later on. It’s kind of like Tinder, for photos.

It’s harder to figure out the answer to “I want an app so I can do what I do with Photoshop, on my iPad.” So far, the answer seems to be “Get Procreate, and use its .PSD import/export feature.”

Maybe Photoshop is an unsolvable problem. I use Photoshop as a high-level photo editor. What about people who use it as a painting tool? Or a text compositing app? Photoshop is such a powerful desktop app that each user can define what it does on his or her own terms. On that basis, it might make more sense for Adobe to have a constellation of focused apps instead of putting the Photoshop label on something that can’t deliver on expectations.

Still, I’d love to have some clarity about Adobe’s constellation of iOS apps.

(Update: Adobe responds.)

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