The iPhone: Five years later… | Macworld

The memory that sticks with me, in fact, is that I was temporarily dumbstruck by the sheer feel of the device. I was testing it while sitting with a couple of Apple executives as well as an Apple PR handler. The idea was that I could try out the device while also asking them questions. As I used the iPhone, I found it very difficult to speak questions or even listen to the answers. The iPhone was so unlike anything I’d ever handled.

The iPhone: Five years later… | Macworld.

I had to link to my pal Jason Snell’s reminiscence about his first hands-on experience with the iPhone. It was so very familiar. I probably had my own briefing on the same day. I was a room with a VP, a senior executive, and a PR person. I had about a half an hour or maybe 45 minutes, tops, to ask as many questions as I could about a device that I knew nothing about until that morning. So what was the first thing I said after they handed me the iPhone?

Well, I said “Go help yourself to a cookie,” nodding towards the catering table. “I wanna play with this for a while.”

Yes. I don’t regret it, either. I had been blown away by Steve Jobs’ demo. I didn’t want to be led or coached. I wanted to see if I could make it do absolutely everything I wanted it to just by poking around with it.

It lived up to every expectation. Nothing — nothing — about the iPhone or the way it worked was in any way similar to anything else I’d ever used. Every tap and swipe and pinch and zoom was accompanied by the exhilaration of discovery and of new experiences. And the only time I couldn’t get something to work was when I launched the Notes app. None of its buttons responded. I finally asked for help…and was told that what I had been trying to use was just an image file taking the place of an app that wasn’t on the device yet.

I’ll never, ever get bored with my job. Every now and again, a device like the iPhone comes along. Great, groundbreaking technology provokes a physiological response: a tingling at the base of my neck. When a thing sets off my Spidey-Sense like that it means This is effing brilliant. I’ve never seen anything like it, but I’m certain that this marks a real moment of history.

Devices like the iPhone come along rarely. In between, I look at hundreds of phones and laptops and social networks and generic apps and gadgets which are each about 80% interchangeable with anything else in their product category. I have to check all of these things out. It’s part of the job. I keep right on looking and it’s for the same reason why movie critics keep coming to the screening room day after day even they know damned well that the first film of the day is going to be the second sequel to a movie based on an 80’s TV show: we love what we do and when we find something special, we feel like that love’s being returned.

Oh, and Jason was 100% right on another point. Man, oh, man…as someone who had actually had substantial hands-on time with a working iPhone, there were a few months in 2007 when paying for your own meals and drinks was purely optional. Everybody wanted to hear the story, everybody wanted to ask questions and hear more.

It was just like that scene from “Bull Durham,” only more so.

“Yeah, I used an iPhone once. It was the best 37 minutes of my life…”

7 thoughts on “The iPhone: Five years later… | Macworld

  1. Ammon

    You have an awesome job! Five years later and I’m still iPhone-less. It’s been amazing to see its impact on tech and culture overall. Hard to believe that was just 5 years ago it was first unveiled.

  2. Ozzy

    I am almost fifty years old housewife I screamed, cheered, yelled and cried while watching Steve’s iPhone keynote first one that I had ever watched. Waited in line and paid over 600 to purchase one. My intro to Mac world, tech world, absolutely love it, thank you keeping us connected with your tweets, news, blogs,

  3. Jorg Brown

    Steve Jobs’ 2007 keynote was one of the last I attended. I’ll never forget the tingling that came all over my body as he said, “This is a day I’ve been looking forward to for two and a half years… Every once in a while a revolutionary product comes along that changes everything.” It was like seeing the first Mac, all over again. Even more awesome was that when it finally shipped, it was even better than Steve’s demo.

  4. Pingback: Ihnatko on the 2007 iPhone « 2 Fat Dads

  5. jazzmaniac

    I remember our expectations: A cellphone with an iPod grafted onto/into it.
    And I’ll never forget Jobs saying that Apple was introducing three revolutionary devices:
    A cellphone.
    A media player.
    And a groundbreaking internet communications tool.
    And he kept repeating it, again and again, as the audience slowly realized it was ONE device.

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