Amazon Advent Calendar 2011: The Preamble

And so, this is Christmas…and what have you done?

I can only speak for myself. I’ve done a little advance gift shopping. I’ve given a smidgen of thought to making photo cards this year (but if I were to actually follow through on that, I’d be breaking a beloved holiday tradition that I’ve kept up my whole life). Let’s see. I also gave the kitchen a good cleaning, though that was really just something I would have, and should have, been doing anyway.

And I’ve assembled a new iTunes playlist entitled “2011 Advent Calendar Candidates.” This is the time of year when I look through all of the music I bought since last November and think “Holy mother of Great Zarquon! Did I honestly buy nothing but zither music and Tin Pan Alley songs that in one way or another attack every flavor of immigrant known to angry, simple-minded men of the 1910’s and Twenties?”

Which then sends me off to buy some new music. Because although my annual Musical Advent Calendar is unabashedly and unapologetically a showcase of my taste and music and mine alone…well, why pass up an opportunity for a little spin control.

“Look at some of these selections!” one will hopefully marvel. “Such breadth! This Ihnatko fellow has a hunger for discovery and an enthusiasm for all kinds of music…not just the stuff that he liked when he was a kid!”

(Which is a pretty ambitious lie. Whenever I need to create the impression that I have any clue about current popular music, I just download the latest “Weird Al” Yankovic album and check out the source tracks for his latest parodies. Mark my words, children: twenty years from now, Al will still be doing song parodies and you will use that tip.)

Anyway. Yes: Advent Calendar time. Every day between now and Christmas, I’ll be recommending a new track that’s available for download on the Amazon MP3 Store.

Why Amazon MP3? Because at the moment, it’s still — marginally — the best store from which to make purchases. The selection and prices are damned-near identical to what you’ll find in the iTunes Store. With the Amazon MP3 Downloader app installed, your purchases automatically land straight into your iTunes library, just like an iTunes purchases.

And here’s the kicker: iTunes Match doesn’t care where a track comes from. If you’ve subscribed, iTunes simply notes that a copy of The Captain And Tennille’s “Muskrat Love” has appeared in your library, noted to its own shock and horror that this same track is also available via iTunes, and presto, it’s instantly available for play on your iOS devices with no syncing necessary.

Meanwhile, your purchases also appear in Amazon’s cloud locker and you can play ‘em through a webapp or an Android app. So you get two additional wins over buying stuff from iTunes.

Oh, yes, and then there’s the fact that all of my recommendations are quietly embroidered with my Amazon Associates ID. Now that you mention it, I suppose that I will get a small kickback from all of your Amazon purchases during that visit. Couldn’t have been further from my mind, honestly.

Mmm…yes, I probably had your indulgence up until the point where I unwisely chose to end that sentence with the word “Honestly.” Please strike that from the record.

Let’s just put that unpleasantness behind us. I should simply say that I sincerely believe two things: first, that Amazon is the best place to buy music from at the moment, for the reasons I’ve already stated; and second, that by the time the holidays are over I’d really, really like to have earned enough credits for an iPad 3.

Onward!