Amazon to Apple: Oh, it is sooo ON!!!

Screenshot of Amazon.com browser window, showing the Cloud Player; foreground window is the Amazon MP3 Uploader, copying iTunes playlists into Amazon Cloud Drive.

Screenshot of Amazon.com browser window, showing the CloudPlayer; foreground window is the Amazon MP3 Uploader, copying iTunes playlists into Amazon CloudDrive.

This is why I love my job. Today, Amazon enabled two new features to their site: Amazon Cloud Player and Amazon Cloud Drive.

Cloud Drive is iDisk via Amazon storage, pretty much. You get 5 gigs of storage for free and can buy more as you need it. Your Cloud Drive can store anything…documents, photos, movies, music.

Cloud Player…lets you stream all of the music you’ve stored on your Cloud Drive. Annnnd everything you purchase via Amazon MP3 (from now on, anyway) is automatically added to your Cloud Drive and doesn’t count towards your storage limit. If you buy 100 gigs of Amazon MP3, you can play all of it for free without paying a dime. In fact, if you buy MP3s from Amazon, they’ll up your “regular” storage to 20 gigs anyway.

And there’s a helper app that’ll scan your existing iTunes library for music files that are compatible with the service. Click a button and all of it — or selected playlists — get uploaded to your Cloud Drive…even files you didn’t purchase through Amazon MP3.

The Cloud Player works through any web browser that supports Adobe Air. So: your Mac is in the club…but your iOS devices are out. But good news if you have an Android phone: the Amazon MP3 app will stream alllllll of your content just great.

Photo of the Amazon MP3 app for Android phones.

The Amazon MP3 app for Android devices...all of the music I've put into my CloudDrive is streamable. Even the stuff I didn't buy from Amazon!

I’ve already transferred four gigs of music to the cloud and yup, it works great. Any computer, anywhere there’s Internet, I get an iPod Nano’s worth of music. I’ve also downloaded the new Amazon MP3 app to my Android phone and…yup…there’s my music.

I tried opening the webplayer on my iPad and it warned me that I’ve got the wrong kind of browser. The player loads up, I can see my music, I can tap a Play button, it selects the track…but nothing happens.

iPad browser with the Amazon CloudPlayer.

You can visit your Cloud Player on the iPad, and it looks like it could be playing your music...but nothing will play. It seems to require Adobe Air/Flash.

Well, isn’t this very interesting!

I wrote a column last week about the new Amazon AppStore and how this signaled a start to some more direct and aggressive competition between Amazon and Apple as the elite seller of digital content and as the Great and Powerful Oz of your mobile experience. This is the second shoe to drop in that battle and there’s a centipede’s worth yet to come.

I’ve used this service for just a half an hour but yes, I already like it a lot. It’s a much simpler and more robust way to cloud-stream your online music purchases than anything else going at the moment. It’s a reason why I’ll continue to buy music from Amazon instead of iTunes.

And — God help me — it makes all Android phones that much more cool.

[Added: and to anyone who wonders where the money is for Amazon in this…you should think bigger. Think of the next Kindle as an entirely cloud-oriented media player. It always has ample local storage for books and a playlist or two, but it has an intimate connection with all of your Amazon purchases and can retrieve — or stream — any of them at any time. Someone deciding between an iPod Touch or a 7″ Kindle Color could be swayed by that kind of feature, couldn’t they?]

I’ve sent an email off to Amazon about any plans for an iOS player. I reckon they’ll make one if Apple will let them release it. Amazon’s always been about selling content, not operating systems and hardware and it’s always benefitted them to get the Kindle reader on as many devices as they can.

I actually first heard about this when I hit Amazon.com to buy a couple of things an hour ago. As soon as I saw it, and I set to work downloading things and uploading things and playing with it, I had to stop and think “Damn…I love my job. Apple versus Amazon is like Ali versus Frasier. This is two evenly-matched fighters and the outcome of their battle can only benefit consumers.

This is what I’ve been hoping for: a company with the skill, vision, clarity, and competence to truly compete with Apple. It wasn’t going to be Google. It was never going to be Google. I’m grinning at the thought of how high these two companies can push each other. What a great time to be a geek and to be alive.